US-based online office supplies retailer Poppin has raised $17m in a series C round featuring Fifth Third Capital Holdings, the venture investment arm of Fifth Third Financial Corporation.
Venture capital firms West Capital Advisors, Shasta Ventures and First Round Capital, and investment firm Burch Creative Capital, which is led by Poppin founder Christopher Burch, also participated in the round.
Poppin’s aim is to furnish office spaces with bright and affordable décor and accessories, which are sold direct to customers via its website. The funding will be used to advance the company’s technological capabilities.
Poppin chief executive Randy Nicolau said: “The office design and furniture buying process is distinctly different than, say, researching employee on-boarding solutions. With this funding we will make technology advances which allow Poppin.com to deliver personalised web experiences across all our audiences.”
The company raised $11.1m in series B funding in May 2013 from TrilogyGrowth, Shasta Ventures, First Round Capital and additional private investors, after receiving $6m in a 2012 series A round featuring Shasta, First Round and several angel investors.