US-based pet food delivery service Ollie has raised $12.6m in a series A round that featured WME Ventures, the investment arm of talent agency William Morris Endeavor, according to TechCrunch.
The round was led by Canaan Partners and also included Rosecliff Ventures, RiverPark Funds, Correlation Ventures, Primary Venture Partners and Lerer Hippeau Ventures. A securities filing last week already revealed Ollie had secured more than $10m in the round.
Founded in 2015, Ollie produces human-grade dog food, working with pet nutritionists to adapt meals to an animal’s age, breed, size and allergies. The food is delivered in precise portions, making it easier for owners to give the correct amount to their pet.
The company operates on a subscription basis, delivering the food on a regular schedule.
In October 2016, Primary Venture Partners and Lerer Hippeau Ventures co-led a $4.4m seed round that featured Canaan Partners. WME Ventures also contributed to the round, Fortune reported in April 2017.