US-based website optimisation software producer Optimizely raised $50m on Tuesday in a series D round that included Accenture Ventures, the corporate venturing arm of professional services firm Accenture.
The round was led by investment bank Goldman Sachs through its Private Capital Investing unit, and the company has also extended an existing line of credit with Bridge Bank by an extra $55m. Michael Kondoleon, vice-president at Goldman Sachs Private Capital Investing, will join Optimizely’s board of directors in conjunction with the round.
Optimizely has built a customer experience optimisation software platform that provides developers with A/B testing tools, which help personalise websites, mobile apps and connected devices for their customers.
The company said the round increased its total funding to $200m. It had raised $58m in a 2015 series C round led by Index Ventures and backed by Salesforce Ventures and Citi Ventures, the respective corporate venturing vehicles for enterprise software provider Salesforce and financial services firm Citi.
Andreessen Horowitz, Battery Ventures, Benchmark, Correlation Ventures, Danhua Capital, Pharus Capital Management, Bain Capital Ventures and Tenaya Capital also took part in the series C round, which came after Optimizely secured $57m in a series B round led by Andreessen Horowitz and backed by Bain Capital Ventures and Benchmark the year before.
The latter investor previously led a $28m series A round for the company in 2013, investing alongside GV, the corporate venturing subsidiary of internet and technology conglomerate Alphabet previously known as Google Ventures, as well as Bain Capital Ventures, Battery Ventures and Interwest Partners.
GV, Battery Ventures and Interwest also contributed to Optimizely’s $2m seed round in 2012, which was preceded by a $1.2m angel round two years earlier.