Optimizely, the US-based creator of a website optimisation platform, has secured $57m in a series B round led by venture capital firm Andreessen Horowitz and featuring Benchmark Capital and Bain Capital Ventures.
Benchmark led a $28m series A round for Optimizely last year, in which Google’s corporate venturing fund Google Ventures participated alongside Bain Capital, Battery Ventures and InterWest Partners. Google previously invested in a $2m seed round in 2012 that also featured Felicis Ventures, but not in the company’s $1.2m angel round in 2010.
Founded in 2010 by former Google product managers Dan Siroker and Pete Koomen, Optimizely has developed a testing platform for websites that enables website owners to track user data as they implement changes.
“Not only are we the most-adopted platform but our annual revenue has had triple digit year-over-year growth since launching in 2010,” Optimizely CEO Dan Siroker said in a blog post announcing the funding.
“Our team has grown to 175 people and we have plans to expand to over 250 people by the end of the year. We have over 7,000 customers located in 101 countries around the world. As I said we would last year, we’ve gone global.”