Indonesia-based women’s online shopping site Orami has closed a $15m round led by SMDV, the corporate venturing subsidiary of conglomerate Sinar Mas, TechCrunch reported on Tuesday.
The round also featured Gobi Partners, Ardent Capital and Velos Partners, the venture capital firm founded by Facebook co-founder Eduardo Saverin.
Orami formed following the merger last month of Moxy and Bilna, two e-commerce platforms targeting women in Southeast Asia.
The funding will be used to expand the product range, grow its 40-strong technology team and invest in better supply chain management.
The company also plans to increase its use of social media, encouraging customers to share purchases and wish list items to help word-of-mouth promotion.
Orami’s twin sites are focused on Indonesia and Thailand but the company suggested it could extend into another country this year. On peak days it claims to process 12,000 orders with three million people visiting its site every month.
Bilna had raised an undisclosed amount from CyberAgent Ventures and DG Incubation, subsidiaries of internet companies CyberAgent and Digital Garage respectively, entertainment producer TMS Entertainment, East Ventures and Golden Gate Ventures pre-merger.
Moxy had not disclosed any external investment prior to the merger.
– Photo courtesy of Orami.com