US-based sales engagement platform developer Outreach received $30m on Wednesday in a series C round featuring software provider Microsoft’s corporate venturing unit, Microsoft Ventures.
The round was led by DFJ Growth and included Mayfield, MHS Capital, Four Rivers Group and Trinity Ventures. It took the total raised by Outreach to $60m altogether.
Outreach has built a software platform that automates an enterprise’s outbound selling and records all activity in its existing customer relationship management systems. It is used by some 1,200 sales teams and more than 15,000 sales representatives.
The company will use the series C proceeds to hire more members for its product development and engineering teams while also expanding its sales and marketing activities. It disclosed the funding at the same time as an update to the platform’s interface and analytics.
Microsoft Ventures previously took part in Outreach’s $17.5m series B round in June 2016, which was led by Trinity Ventures and backed by unnamed existing investors. MHS Capital, Mayfield and Floodgate had all contributed to earlier rounds.
Manny Medina, chief executive of Outreach, said: “Sales is no longer about following up on inbound leads and hunting for a few big deals. It is about sales excellence – predictably executing the right selling activities at the right time.
“Outreach is ushering in this new era of sales excellence and will continue to find new ways to increase sales productivity across a wide variety of industries.”