US-based social marketing and polling starup Poptip has been acquired by data analysis company Palantir Technologies for an undisclosed sum, granting an exit to Softbank, the corporate venturing unit of Japan-based telecommunications company Softbank.
Poptip helps brands analyse data sourced from Twitter, conduct polls and send out target messages on social media.
Kelsey Falter, founder of Poptip, said: “Our work at Poptip was our first foray into real-time data analysis. But we still have so much room to innovate and grow, and Palantir gives us the resources to do just that.”
Poptip raised $2.5m in funding since it was founded in 2012 from investors also including Lerer Ventures, RSE Ventures and several angel investors. Softbank invested in the company’s March 2012 $640,000 seed round and was one of the backers to which a $470,000 convertible note was issued three months later