Fragrance and flavourings producer Symrise led the first close of a $6m series A round for US-based fragrance retailer Phlur on Monday sized at $2.5m, according to a regulatory filing.
Founded in 2015, Phlur has created a range of premium fragrances made with environmentally sustainable ingredients that it sells through its e-commerce platform. It donates money from each sale to International Union for the Conservation of Nature.
Phlur will look to expand its business using the series A cash, widening its marketing strategy and distribution network. It has started selling scented candles and also hopes to introduce body care products to its range.
Eric Korman, Phlur’s founder and chief executive, said: “We have been incredibly fortunate to work with Symrise and its team of world renowned perfumers since our inception.
“We are thrilled to be taking this next step in our relationship with Symrise, one that provides further alignment and validation of our model, as well as the capital investment to continue on the aggressive path we have laid out.”
Achim Daub, global president of scent and care for Symrise, will join Phlur’s board of directors in connection with its investment. Phlur had previously closed a $6m round in June 2017 that included venture capital firm Next Coast Ventures.
– Image courtesy of Phlur.