Pixellot, a US-based sports media production technology provider that counts internet group Baidu as an investor, secured $30m on Monday in a round led by investment firm Shamrock Capital.
Shamrock was joined by undisclosed existing investors, and Pixellot said the round increased its funding to more than $40m since it was founded in Israel in 2013. Cooley was legal adviser for Shamrock on the round.
Pixellot has developed an automated system that can track events in a sporting contest by utilising multiple unmanned cameras set up in a fixed location to cover the entirety of a field or arena, offering additional angles of the action when necessary.
Users can watch matches in high definition through the company’s app, which allows them to zoom into any area of the playing field and replay any part of the game.
The system can be used by broadcasters as well as smaller amateur organisations such as schools or youth teams, in addition to teams looking for ways to analyse their own performances.
Baidu invested $3m in Pixellot in a December 2014 deal that increased the company’s overall funding to $5.3m, according to Globes. Earlier investors in the company include incubator TheTime and venture capital fund Firstime Ventures.
Alon Werber, Pixellot’s chief executive, said: “Pixellot is poised for growth as we continue to connect fans to the field and provide them with innovative ways to share, distribute and monetise their content.
“Shamrock’s knowledge and relationships in the sports ecosystem will be invaluable to us. In addition, I would like to thank our existing shareholders, primarily Firstime Ventures and TheTime, for their continued and ongoing support and backing from our early days.”