US-based children’s clothing company Primary has received $8m in series A funding from a consortium featuring Grace Beauty Capital, the corporate venturing division of consumer products company Grace Beauty.
The round was led by US Venture Partners and also featured Homebrew, Harrison Metal Capital and other, unnamed investors.
Primary sells essential children’s clothing, aiming to solve a range of pain-points for parents. The company’s products are made of cotton with simple designs to ensure stock levels are easily manageable and each item costs less than $25.
The series A money will go towards Primary’s expansion efforts.