US startup Prism Skylabs has concluded a Series A round of funding raising $7.5m, with backing from IDG Ventures, a corporate venturing unit of International Data Group. Lead investors Triangle Peak Partners and Pacific Partners also invested, with additional contributions from venture capital firms Andreessen Horowitz, Anthem Venture Partners, Eagle, MkII Ventures, SeriesG, and Data Collective.
San Francisco based Prism Skylabs is currently developing and trialling a cloud video surveillance analysis tool. The service extrapolates data from surveillance footage, providing a visual representation and analysis of the paths a customer takes in a store allowing shop owners to gauge the relative effectiveness of their product displays and in store advertising.
Last month Prism Skylabs received $1.5m in seed funding from seed investment specialists SV angels, AOL-backed venture fund Crunchfund and several notable angel investors including executive chairman of Google Erich Schmidt and Russian billionaire investor Yuri Milner.