MassMutual Ventures Southeast Asia (MMV SEA), a corporate venturing vehicle for insurance firm Massachusetts Mutual Life, has led a $6m series A round for Singapore-based customer relationship management platform Privyr, DealStreetAsia reported on Friday.
MMV SEA put up $3m according to filings from Singapore’s Accounting and Corporate Regulatory Authority seen by DealStreetAsia’s Data Vantage platform. Prior funding details were unavailable but Entrepreneur First had included the company in a 2018 Singapore cohort.
Founded in 2018, Privyr has built an app for users to turn their contacts into leads and eventually clients through communication channels including WhatsApp, iMessage, text messages, emails and calls, connecting prospects to online advertising platforms such as Facebook Lead Ads, TikTok Lead Generation and Google ads.
The company claims its product is being used by more than 45,000 sales professionals based in over 75 markets globally to process some 20 million leads. Its services include customised messages and content, PDF generations, follow-up reminders and lead management.
MMV SEA was launched in 2018 with $50m in capital before forming a second vehicle sized at $100m two years later. The unit’s recent investments in the region include participation in rounds for GajiGesa, Milieu Insight and Qapita.
Image courtesy of Privyr.
