US-based marketing services provider Sendoso collected $40m yesterday in a series B round featuring logistics real estate operator Prologis.
Venture capital fund Oak HC/FT led the round, which included VC firms Craft Ventures, Signia Venture Partners, Storm Ventures, Struck Capital, Stage 2 Capital and Felicis Ventures.
Sendoso has built a platform that helps companies manage the delivery of personalised marketing material and gifts to customers. Clients can create custom packaging, store merchandise in Sendoso’s brick-and-mortar warehouses and tap into its vendor network.
Users can manage their inventory through a standalone software platform and integrate Sendoso’s capabilities into existing customer relationship management services such as Salesforce.
The series B capital will drive continued product development, market growth and recruitment. Allen Miller, principal at Oak HC/FT, will join the company’s board of directors together with Michelle Palleschi, Sendoso’s chief operating officer.
Sendoso said it has now raised $54.1m since it was founded in 2016. Stage 2 Capital having previously supplied an undisclosed amount for it in June 2019.
The company completed a $10.7m series A round in February 2019 that was led by Craft Ventures, with participation from Signia Venture Partners, Storm Ventures, Struck Capital and Hack VC. Details of its seed round, sized at $2.5m according to TechCrunch, could not be confirmed.
