US-based customer management software provider ProsperWorks secured $53m yesterday in a series C round that included GV, the subsidiary of internet and technology conglomerate Alphabet formerly known as Google Ventures.
Norwest Venture Partners (NVP) led the round, which also featured fellow venture capital firms True Ventures, Next World Capital, Storm Ventures and Industry Ventures. It took ProsperWorks’ overall funding to $87m.
ProsperWorks has built a customer relationship management platform intended to be easy to use, and which automates certain tasks. It integrates with a user’s email and can be customised to be compatible with any workflow.
Jon Lee, co-founder and CEO of ProsperWorks, said in a blog post that part of the funding will be used to double the company’s engineering team in order to develop and introduce new features such as an integration platform and workflow builder.
Lee added: “We will be enhancing service, support and content so you get the most out of ProsperWorks, fast. We will be developing solutions tailored for your industry, making it simple for you to adopt the best practices that have helped others in your market grow.
“Finally, we will be expanding internationally to provide the support that you deserve, no matter where you are.”
Media company Bloomberg’s corporate venturing unit, Bloomberg Beta, was not named as an investor in the round, but it has backed ProsperWorks since its $2.5m seed round in 2013, which also included CrunchFund and various angel investors.
Bloomberg Beta returned for the company’s $7.5m series A round in 2015, investing alongside CrunchFund, True Ventures and assorted angels.
Next World Capital subsequently led a $24m series B round for ProsperWorks’ in September 2016 that was also backed by technology consultancy Devoteam, True Ventures, Storm Ventures, Industry Ventures and a range of private investors.