France-based advertising company Publicis Groupe, to celebrate its 90th anniversary, has set up Publicis90 to invest between €10,000 ($10,800) and €500,000 each in 90 digital entrepreneurs.
The Publicis90 platform (www.publicis90.com) will be open for submissions until February 28.
Projects will be pre-selected by region (the Americas, Asia-Pacific, and Europe-Middle-East & Africa), with a first round of votes open to all Publicis Groupe employees (all projects submitted remain anonymous). A regional jury will then draw up a shortlist from the pre-selected projects, before the final selection is made by a prestigious global jury that will pick the 90 most promising projects or start-ups.
The selected projects will be mentored by Publicis Groupe experts in marketing, communications, management and technology as well as the initial funding.