US-based social video website Viddy secured $6m in series A funding on Wednesday in a round led by venture capital (VC) firm Battery Ventures, with participation from Qualcomm Ventures, the corporate venturing unit for telecom and semiconductor corporation Qualcomm, and VC firm Greycroft Ventures.
The round takes Viddy’s overall financing to $8.2m, with prior investors including VC firm Bessemer Venture Partners and assorted angel investors.
Viddy operates a service which can be compared to a video version of Instagram. Viewers upload 15 second clips to Viddy’s website that can be customised using one-click production packages containing features such as visual effects, and the ability to add transitions or an audio track.
Brett O’Brien, chief executive officer of Viddy, said: "We continue to be excited by the growth and engagement of the Viddy community, and by the visually entertaining quality of videos created and shared around the world every day. Given the incredible growth numbers that we have seen, we’re looking forward to making Viddy available on more platforms and to more users globally."