US-based sales software provider Qualified has raised $95m in a series C round backed by Salesforce Ventures, the investment arm of enterprise software producer Salesforce.
Sapphire led the round, which included fellow venture capital firms Norwest Venture Partners (NVP) and Redpoint Ventures in addition to investment firm Tiger Global Management. Rajeev Dham, partner at Sapphire, is joining the company’s board of directors.
Qualified has built a software product tailored for Salesforce’s customer relationship management platform that enables businesses to analyse their website visitors in order to detect possible purchasing interest and make initial contact.
The round comes in the wake of Qualified launching Pipeline Cloud, a combination of technology and processes intended to track specific signals of interest and engage with potential business-to-business (B2B) buyers.
Kraig Swensrud, Qualified’s founder and CEO, said: “Our investors recognise that we have a unique opportunity to disrupt the legacy B2B pipeline generation process. With this new capital, we will bring the vision of the Pipeline Cloud to Salesforce customers around the world.
“With Qualified, B2B companies can tap into their most valuable asset – the corporate website – to meet with buyers and generate pipeline faster, and more cost-effectively, than ever before. We are thrilled to help usher our customers into this new era of pipeline generation.”
The company has earmarked the series C funding for product development and increasing headcount. It has now secured $158m since it was founded in 2018. NVP led its $12m series A round in 2020, investing alongside existing backers Salesforce Ventures and Redpoint Ventures.
Salesforce Ventures subsequently led Qualified’s $51m series B round in May 2021, investing with NVP and Redpoint Ventures at a valuation pegged by Pitchbook as $376m.
Photo courtesy of Glenn Carstens-Peters via Unsplash.
