US-based marketing analytics company Qauntifind raised $12m in a strategic round featuring Comcast Ventures, the corporate venturing arm of telecommunications and cable corporate Comcast.
Iris Capital, the investment fund backed by France-based telecoms group Orange and Publicis, co-led the round with Comcast. AME Cloud Ventures, Redpoint Ventures and U.S. Venture Partners also participated.
Quatinfind helps brands identify their markets and analyse customers are saying about their products on social media. It is used by retail, consumer goods and telecom companies.
The funding will be used to accelerate product development, expand staff levels and scale its product.
Quantifind raised an undisclosed amount in 2010 from Andreessen Horowitz. The company secured $6m in 2013 from AME Cloud Ventures, Redpoint Ventures and U.S. Venture Partners