FitMob, a US-based fitness class subscription service backed by human resources services provider Recruit, has been acquired by fitness class subscription service ClassPass for an undisclosed amount, TechCrunch reported yesterday.
FitMob originally operated an online marketplace for trainers before pivoting to a business model where it partners with gyms and training studios to offer customers a subscription that gives them access to a wide variety of classes at all its partnering facilities.
ClassPass buys wholesale inventory from gyms and boutique studios, and sells customers re-bundled subscriptions for unlimited access to the equipment.
FitMob closed a $5m series B round in January backed by Mayfield Fund, Expansion VC, Vast Ventures, Craig, BAM Ventures, Queensbridge Capital, Venture51, Pic Capital and some 100 angel investors.
Recruit Strategic Partners, a corporate venturing subsidiary of Recruit, provided an undisclosed amount of funding in November 2014, following a $9.75m series A round in January 2014 that consisted of a combination of equity funding and debt from Mayfield Fund and Silion Valley Bank.
ClassPass has raised more than $54m in funding since 2012, though it does not have any corporate backers. It operates in 38 cities, while FitMob’s offering currently covers eight cities. FitMob’s subscribers will have their membership converted into a ClassPass subscription.