UK-based Red Zebra Analytics provides a loyalty platform, called 3D OFFERS, that presents customers with discount deals via their online banking system. The deals are linked to individual spending patterns, so users can save on what they already spend on and merchants can place highly targeted offers.
SBT Venture Capital, the venture arm of Sberbank of Russia, led the investment round.
“This investment represents an important step forward for us,” said Attul Sehgal, co-founder and chief executive of Red Zebra Analytics. “We’ve seen there is already significant customer appetite for what we offer,and this Series A funding will allow us to bring our platform to more customers, banks and merchants than ever before.”
According to a survey carried out on YouGov on behalf of Red Zebra, 72% of survey respondents said they would be willing to take part in a scheme that works in this way.
The investment will be used to further accelerate the company’s customer base and expand sales and marketing.