Martini Media, a US-based media and advertising company which targets affluent audiences, has secured $14m in series D financing led by existing investors Reed Elsevier Ventures, the venture capital division of media company Reed Elsevier, venture capital firms Venrock and Granite Ventures, and Silicon Valley Bank.
Martini Media will use the capital to accelerate its growth strategy
Previously, Martini Media raised $13m series C funding in December 2011, and $6m series B funding in June 2010. Martini was established in 2008 and incubated in Venrock’s incubation unit, Quarry, as well as being provided with undisclosed series A financing by Venrock.
Erik Pavelka, chief financial and operating officer of Martini Media, said: “”The Martini Media team has executed against its strategy of owning the affluent marketing channel by aggregating the most relevant audience, capturing the most comprehensive audience data and engaging them with the richest multimedia formats. Through our record growth in 2012, ground-breaking studies, and the launch of our premium programmatic marketplace (PPM), Martini Media continues to be a leader in the industry.”
Chris McKay, managing director, Granite Ventures, said: “Martini Media has proven itself as the company to work with to engage today’s consumer with the most innovative media and content. In a shifting media landscape, where consumers have many choices, top companies have recognized that Martini Media offers the best solutions for engaging with them. We are delighted to stand behind such an innovative, top-performing company.”