Relay Network, US-based customer engagement tool developer backed by industry software supplier Actua and health insurance provider Independence Health Group, raised $30m from private equity firm LLR Partners on Wednesday.
Founded in 2010, Relay has created a customer engagement platform that enables organisations to contact clients through text messages ahead of important milestones such as onboarding or renewal deadlines.
Customers automatically receive messages at times scheduled by the user and can click through to a web-based interface to view personalised details and recommended actions.
The cash will support platform development as the company seeks to enhance its product and expand in the healthcare, financial and home services sectors.
Matt Gillin, Relay’s co-founder ad CEO, said: “The customer communication space is primed for improvement, and the stakes are higher than ever. Despite significant spend in this area, businesses lack an effective and efficient way to engage customers, which leads to revenue loss, customer dissatisfaction and churn.
“We see a massive opportunity in a large and growing market as businesses look to stay ahead in fiercely competitive industries and meet customers’ demands for effortless experiences.”
Relay received $12m in a 2016 round led by growth equity firm NewSpring Capital and backed by Independence Health Group and venture capital firm First Round.
The company had previously raised $16m, and though it has not confirmed details of that funding, it identified Actua as an early backer this week alongside assorted individual investors.