US-based company reputation building software developer Reputation.com raised approximately $30m on Tuesday in a round led by Ascension Ventures, the corporate venturing arm of healthcare provider Ascension.
Akkadian Ventures, River City Ventures, Industry Ventures, Kleiner Perkins, August Capital, Bessemer Venture Partners (BVP), Heritage Group and Icon Ventures also contributed to the round. Reputation.com CEO Joe Fuca told TechCrunch the round tripled its valuation.
Founded in 2006 as ReputationDefender, Reputation.com has created a software platform where enterprises can manage customer engagement and their digital reputation, and then benchmark their performance in those areas against the software’s scoring scale.
The software includes tools which help bolster the client’s presence on online directories, encourage customer advocates to leave favourable reviews and monitor social media mentions of their brand.
The company is looking to expand its market presence as it prepares for the next stage of growth. It has now raised at least $115m altogether.
Ascension Ventures also participated in Reputation.com’s last round, when it secured $20m in early 2017 from backers that also included August Capital, BVP, Icon Ventures, Focus Ventures and Kleiner Perkins Caufield & Byers (KPCB) – the precursor to Kleiner Perkins recently split into two separate entities.
Heritage Group’s Healthcare Innovation Fund added an undisclosed amount to the round three months later. It followed a $41m series D in 2011 led by August Capital and backed by undisclosed additional investors.
Reputation.com’s earlier backers include Manatt Digital Media Ventures, the corporate venturing unit of legal and consulting firm Manatt Phelps & Phillips, as well as Jafco Ventures, Focus Ventures, Lucas Venture Group and Floodgate Fund.