Ascension Ventures, the corporate venturing arm of healthcare provider Ascension, has invested an undisclosed sum in US-based reputation management technology provider Reputation.com, increasing its latest funding round to $20m.
Venture capital firms August Capital, Bessemer Venture Partners, Icon Ventures, Kleiner Perkins Caufield & Byers and Focus Ventures, all existing investors, also participated in the round.
Reputation.com has built a software platform that provides online reputation management services for enterprises, helping them deal with customer feedback and analyse interactions to make their services better.
Matt Hermann, Ascension Ventures’ senior managing director, said: “Our health system partners are seeing a shift in the way patients decide where and from whom they receive care and are turning to the same channels they rely on for other consumer purchasing decisions to share their experiences – online reviews and social media.
“Reputation.com offers a comprehensive set of data automation and workflow tools that enable any healthcare organisation to effectively and efficiently engage patients in these online interactions at scale, as well as deliver the analytics tools to uncover leading indicators of the patient experience in order to improve clinical and operational performance.”
The round brought Reputation.com’s overall funding to about $85m since it was founded in 2006 as ReputationDefender.