Reserve, a US-based restaurant table booking platform developer backed by drinks producer Diageo, has secured $10m in series B funding, it announced in a blog post on Wednesday.
The round included Expa Capital, the venture capital arm of startup studio Expa where Reserve was incubated, as well as VC firm First Round, Human Ventures, the investment vehicle for Reserve co-founder Joe Marchese, and undisclosed additional backers.
Reserve has created an app that can be used to find and book a table at restaurants in their local area. In May 2016 it added a platform called Reserve for Restaurants that restaurants can use to manage their bookings.
The new funding was announced as Reserve formally expanded from its eight core markets to the rest of the US. It claims to have seated almost 9 million diners since it launched the app in 2014.
Reserve had raised $17.3m from investors including Human Ventures, Expa, First Round, Lowercase Capital, Advancit Capital, Sherpa Ventures, SV Angel, Venture 51 and Visionaire Ventures when Diageo unit Diageo Technology Ventures invested an undisclosed sum in April 2016.
– Image courtesy of Reserve Media