Digital media company RNTS Media agreed on Tuesday to acquire Germany-based advertising technology provider Fyber for a price pegged at $190m in cash and stock by VentureBeat.
Formerly known as SponsorPay, Fyber produces technology that enables app developers to implement monetisation through ads. It will continue as an independent subsidiary of RNTS, and plans to hire another 60 people by the end of 2014 as it seeks to build its mobile supply-side platform.
Nokia Growth Partners, the corporate venturing subsidiary of smartphone manufacturer Nokia, invested in Fyber as part of a $5m series A-2 round in 2011 that valued Fyber at between $30m and $35m.
Point Nine Capital, Hasso Plattner Ventures, Kite Ventures and Team Europe had earlier combined for a $4.6m series A round in 2010, before Investitionsbank Berlin provided more than $1m of additional funding.
Ryan Kavanaugh, a supervisory board member at RNTS, said: “Over the years, Fyber has steadily established a solid position in the digital advertising space and the company has an impressive leadership team. Fyber is an attractive partner to leverage for our networks around the world, and will become a tech gateway for RNTS to the mobile app ecosystem.”