Sailthru, a US-based marketing technology and ‘smart data’ company, has raised $20m series C funding led by Scale Venture Partners, and including the participation of AOL Ventures, the venture capital arm of internet firm AOL, Benchmark, RRE, DFJ Gotham, and Occam Partners.
Rob Theis, vice president of Scale Venture Partners, has joined the Salithru board of directors.
Sailthru will use the investment to add to its global sales, engineering and marketing teams “to increase the company’s share of the growing omnichannel marketing solutions industry that is expected to reach $19.8 billion by 2015”.
Sailthru has raised $28m in previous rounds of funding including $1m seed funding in 2010, $8m series A funding in 2011 and $19m series B funding in February 2013.
Neil Capel, chief executive officer and founder, Sailthru, said: “The past year has been one of extraordinary growth for Sailthru and with this investment from ScaleVP we’ll continue solving the challenges facing brands as they seek to provide personalized multi-channel consumer experiences. ScaleVP is known for investing in companies that are moving big data to the cloud and disruptive SaaS players positioned for industry leadership. Their support validates our leadership and the differentiation of Sailthru Smart Data in the market.”