US-based consumer engagement platform Narvar secured $30m in series C funding yesterday backed by Salesforce Ventures, the corporate venture capital arm of cloud computing firm Salesforce.
Accel led the round, while Battery Ventures and Scale Venture Partners also took part.
Founded in 2012, Narvar operates a platform that enables retailers to communicate with their customers after they have purchased a product, enabling order tracking, seamless returns and proactive engagement to prevent any complaints.
The money will be used to increase research and development activities and drive recruitment. Ryan Sweeney, partner at Accel, will join Narvar’s board of directors.
The company has raised $64m in funding to date, most recently collecting $22m in series B capital in 2016 led by Battery Ventures, with participation from Fung Capital, the private equity partnership affiliated with logistics company Li & Fung, Accel and Freestyle Capital.
Accel had already supported a $10m series A round in 2015.