Airkit, a US-based developer of customer engagement technology, has raised $28m from a consortium including Salesforce Ventures, the corporate venturing unit for customer relationship management software provider Salesforce.
Venture capital firms Accel and Emergence Capital, which was itself an early investor in Salesforce, also participated in the round.
Airkit has developed a software platform that enables businesses to create and launch marketing and customer engagement applications without using computer code.
Company co-founders Stephen Ehikian and Adam Evans had previously worked at relationship intelligence software provider RelateIQ, which was acquired by Salesforce for $390m in 2014. It has not disclosed any earlier financing.
Ehikian, also Airkit’s CEO , said: “After joining Salesforce through the acquisition of RelateIQ, Adam and I observed that the next frontier of competitive differentiation for leading brands would be through personalised digital experiences.
“With Airkit, we set out to build a low-code solution purpose-built for customer engagement that would be as simple to use as Excel and as powerful as Salesforce.”
