UK-based e-commerce technology company Qubit has secured $26m in a series B round that featured participation from Salesforce Ventures, the corporate venturing arm of the cloud computing company Salesforce.com.
Venture capital firm Accel Ventures led the round, and Balderton Capital was also involved. Following the round, private investor Bruce Golden will join Qubit’s board.
Qubit’s platform collects information about the way users interact with a website, identifying behavioural patterns that could drive revenue. The funding will be used to fuel US expansion and accelerate product development.
Graham Cooke, Qubit’s chief executive and co-founder, said: “We’re delighted to welcome Accel into the Qubit family and Bruce Golden onto our board of directors. To date we have carved ourselves a position in the market by offering clients the market’s best, most flexible and integrated range of personalisation applications; ones that drive real uplifts that CFOs can see in the bottom line.”
Qubit, which was founded by a group of ex-Google employees in 2010, raised $7.5m in 2012 from Balderton Capital and angel investors.