Israel-based logistics platform developer Bringg increased its series B round to $22m on Tuesday with a $12m second tranche featuring Salesforce Ventures, the strategic investment arm of enterprise software provider Salesforce.
Private investors Shmuel Harlap and Eyal Ofer also contributed to the second tranche. Aleph VC led the $10m first tranche, which included beverage producer Coca-Cola and venture capital firm Pereg Ventures, in March 2017.
Founded in 2013, Bringg offers customisable software that helps enterprises digitise their logistics and delivery systems. Its features include real-time tracking and communication channels for warehouse dispatchers and delivery drivers.
The round followed a $5m series A round in 2015 backed by mobility technology producer Ituran, which holds a 25% stake in Bringg following the close of the series B round, retaining its position as the company’s largest investor.
Cambridge Capital is also among Bringg’s past backers, though it has not revealed precisely when it invested.
The company has now raised $29m of funding in total, according to TechCrunch. The series B funding will help it expand internationally and recruit additional personnel for offices in Chicago, New York and Tel Aviv.
Alex Kayyal, Salesforce Ventures’ head of Europe, the Middle East and Africa, said: “Salesforce Ventures is committed to investing in technology that extends our offerings and makes our customers even more successful.”