South Korea-based conglomerate Samsung’s corporate venturing unit, Samsung Venture Investment Corp, has invested $5m into Delivery Agent, a provider of multi-channel commerce solutions for entertainment and sports.
Delivery Agent previously raised over $107m from Intel Capital, the corporate venturing unit of the chipmaker, Liberty Global, the US-based media company, and venture firms Grazia Equity, Bessemer Venture Partners, Cardinal Venture Capital, Coral Capital Management as well as Worldview Technology Partners. Delivery’s existing clients include NBCUniversal, Twentieth Century Fox and CBS.
Mike Fitzsimmons, chief executive at Delivery Agent, said: “Samsung is at the forefront of creating new technology and innovative products that serve the evolving lifestyle of digital consumers across the globe, Delivery Agent’s vision for how consumers will use their televisions and mobile devices to purchase products related to the entertainment and advertising content they consume aligns perfectly with Samsung’s vision for the future.”
The news funds will be used to expand and manage the deployment of commerce applications tied to entertainment content across all connected devices including mobiles. Before the investment Delivery Agent had raised $107.3m in funding which includes $35.5m in a Series E round in 2011 led by Intel Capital.
Samsung Venture Investment Corporation manages investment and investment-related activities for Samsung affiliate companies. The investment mandate for Samsung Venture Investment Corporation tracks closely to the strategic priorities of Samsung affiliate companies and encompasses investments in semiconductors, displays, telecommunications, and consumer electronics.