US-based data management company Krux secured $35m on Tuesday in a series B round led by SAP Ventures, the corporate venturing unit of software company SAP, and also featuring Time Warner Investments, the corporate venturing fund representing media conglomerate Time Warner.
New investors in the round include investment firms Visionnaire Ventures and Temasek Holdings, and reinvestment from IDG Ventures, the corporate venture capital fund of media company IDG, as well as VC fund The Entrepreneurs’ Fund and VC firm Accel Partners.
IDG and Accel previously co-led Krux’s $11m series B round in September 2011.
Krux provides a platform that allows businesses to deliver personalised marketing and advertising to consumers as they navigate from device to device, including on smartphones, laptops and smart TVs. It plans to use the funding to expand its global sales and customer support teams.
Tom Chavez, co-founder and chief executive of Krux, said: “In the last year, our cross-screen data management platform has enjoyed accelerated growth and marketplace penetration with more than 1.6 billion unique monthly users including some 300 million mobile devices.”