Enterprise software provider SAP invested an undisclosed amount in Vivanda, the US-based developer of an online content personalisation platform for the food and drink industry, yesterday.
Vivanda has built a food and flavour genome mapping system called FlavorPrint that incorporates around 16,000 aroma chemicals, 33 flavours and 17 textures, combining them with nutritional attributes and matching them to ingredients, products and recipes.
The platform allows businesses to personalise their web content to get a better idea of their customer’s tastes and eating habits. SAP plans to work with Vivanda through its Hana data processing platform to help food companies engage with their customers.
E.J. Kenney, SAP’s senior vice-president of consumer products industry business solutions, said: “It is our goal to help our food industry partners to grow profitably by delivering increasingly personalised experiences and outcomes directly to consumers.
“Profitable growth results from providing more targeted brand experiences and outcomes in context with greater convenience and value beyond simply price, and by leveraging consumer interactions to drive innovation and improve new product success rates. Vivanda and SAP together will deliver on both areas.”
Vivanda has not disclosed information on any earlier funding.