New York-listed media group Scripps Networks Interactive through its Travel Channel subsidiary has taken a stake in Oyster, a provider of hotel reviews, as part of a $7.5m round.
It is the second public deal by Scripps following November’s $1.5m series A round for Ebyline, a US-based online marketplace for freelance journalists and publishers.
As part of the deal, Travel Channel and TravelChannel.com will have access to exclusive Oyster.com content and each brand will also work on programming and cross-platform promotional opportunities.
Laureen Ong, president of Travel Channel, said: "This is a transformational event for the Travel Channel.
"Entering into a strategic relationship with Oyster.com greatly broadens our position as a trusted source for information and allows us to go beyond the inspiration and entertainment we offer on television."
Alongside Travel Channel in the consortium was venture capital firm Bain Capital Ventures.
In September 2009, Oyster raised $4m from Bain Capital Ventures in addition to the $6.4m raised in March 2008.