SendinBlue, a France-based digital marketing software provider backed by online marketing company Caloga, raised $36m today in a series A round led by venture capital firm Partech Ventures.
Founded in 2012, SendinBlue has created software that helps businesses and advertising agencies run customised digital marketing campaigns that rely on functions such as transactional messaging and automated marketing.
The platform powers campaigns that reach some 300 million people each month, and SendinBlue intends to use the series A capital to accelerate product development and hire about 100 new employees across offices in France, the US and India.
SendinBlue will also look to integrate new channels into its ecosystem, and is aiming to increase its annual revenue over nine times by 2021.
Caloga led a €1m ($1.4m) round for the company in 2013 that, according to a statement issued by SendinBlue today, represented its only previous funding.
Armand Thiberge, SendinBlue’s chief executive, said: “This funding is a testament to SendinBlue’s unique position in the digital marketing landscape and will be used to further our momentum as we enter our next phase of growth.”