Sense, the US-based developer of a contractor engagement platform, has raised $10m in seed and series A funding that was co-led by GV, an investment subsidiary of internet technology conglomerate Alphabet.
Venture capital firm Accel co-led the funding with GV, and they were joined by Signia Venture Partners, IDG Ventures and Khosla Ventures.
Launched in 2016, Sense has created an online platform that helps employment agencies engage with contractors and cut attrition. The software automates communication with temporary workers, delivering personalised texts or emails at specific points in their jobs.
Anil Dharni, CEO of Sense, said: “Staffing agencies place tens of thousands of workers each month, and the single biggest challenge they face is churn. Up to 20% of contingent workers drop out before an assignment ends and about 70% who finish a job do not return to the agency for another one.
“By giving agencies tools to communicate with workers and offer a more engaging experience, we create satisfied employees who want to stick with those agencies. It is a win-win.”
The funding will be used for product development, and to increase Sense’s headcount.