AAA ServiceMax suits its $27m

ServiceMax suits its $27m

ServiceMax, a provider of cloud-based mobile and social field service applications backed by software-as-a-service provider Salesforce, has raised $27m in its series D round.

Venture capital firm Crosslink Capital led the D round, which also included peers Emergence Capital Partners (a backer of Salesforce before its flotation), Mayfield Fund and Trinity Ventures. However, Salesforce said: “We did not participate in the follow on round for Servicemax as we do not typically make follow on investments, particularly in a late stage. It’s a great company and we are excited for them.”

ServiceMax, formerly known as Maxplore Technologies, has raised $52m in aggregate.

In June last year it raised $14m in its series C round from a consortium including online software group Salesforce.com.

Venture capital firm Mayfield Fund led the C round, which also included peers Trinity Ventures and Emergence Capital.

In April last year, ServiceMax raised $8m in its B round after Maxplore won Salesforce.com and Emergence’s $1m Force.com Challenge in November 2008.

Companies use the ServiceMax suite to handle everything from contract entitlements to scheduling and workforce optimization, to inventory and parts logistics and real-time customer and partner portal access. Customers include large enterprises such as Elekta, Pentair, and Electrolux, and smaller companies such as McKinley Equipment and Advanta Clean.

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