Shareablee, a US-based platform that allows marketers to gain insights into their social media strategies, has raised $6m in a funding round led by SoftBank Capital, the corporate venturing unit of Japan-based telecommunications company SoftBank.
Founded in 2012, Shareablee provides real-time analytics and best practices to help marketers adapt their social media content in order to gain the most impact. It raised about $750,000 in seed funding in a round led by Valhalla Partners, which also contributed to the current round, in 2013.
In November 2013 Shareablee partnered with ComScore, a social media benchmarking company, to provide its clients with social media benchmarking and competitive intelligence insights.
Shareablee CEO Tania Yuki told VentureBeat that the company will use the funding to form cross-border insights, which will enable companies to track the total engagement of their brands across the entirety of social marketing, and to expand beyond the US.