US-based real estate marketing and sales platform BoomTown has raised $20.1m in financing from Susquehanna Growth Equity, the growth capital subsidiary of trading firm Susquehanna International Group (SIG), and Adams Street Partners.
Founded in 2006, BoomTown offers an online marketing system for the real estate industry that includes local listings data, personalised advertising and marketing services and a customer relationship management system.
Grier Allen, CEO of BoomTown, said: “Our software has helped real estate teams and brokerages across the country grow their business exponentially. We will put this capital to work to fuel innovation, invest in our customers, and continue building an enduring business in an industry that we are very passionate about.”