China-based fresh fruit retail website Fruitday.com has closed an undisclosed funding round led by private equity fund ClearVue Partners and also featuring SIG Asia Investments, a subsidiary of trading and technology firm Susquehanna International Group.
The company has not revealed how much it received through the round but Chinese media reports have placed the amount at ‘tens of millions of dollars’. Fruitday previously raised an undisclosed sum from SIG in 2013 and an undisclosed amount from other investors in a series A round in 2011.
Founded in 2009, Fruitday provides fresh imported fruit to Chinese consumers. In that time it has established its own logistics and dedicated cold storage systems.
“We believe that online shopping for fresh fruit in China is a new and fast-growing consumer trend,” said Harry Hui, managing partner of ClearVue Partners. “With access to the highest quality domestic and imported fruits from around the world, Fruitday.com has changed the way Chinese consumers buy fresh fruit, changed the operating model of the domestic China fruit and fresh food sector, and has helped to improve industry standards overall.”
– Photo courtesy of Fruitday.com