Signpost, a US-based marketing platform for local businesses backed by technology conglomerate Alphabet, picked up a $52m series D round yesterday backed by financial services firm Bank of Montreal.
HighBar Partners, Georgian Partners and Spark Capital also took part in the series D round.
Founded in 2010, Signpost operates a cloud-based service for local businesses to drive reviews and with functionality such as customer relationship management and cross-channel marketing automation technology.
Signpost expects to use the money to extend its footprint. The company has now raised $87.5m in total funding.
Georgian Partners led a $20.5m series C round in 2015 that featured Spark Capital, OpenView Venture Partners, Scout Ventures and Launch Fund. In 2013, OpenView had led a $10m series B round, with commitments from Spark, Scout and private investor Jack Herrick.
Spark led a $3.75m series A round in 2012, with participation from assorted angel investors, after GV, an early-stage corporate venturing subsidiary of Alphabet then known as Google Ventures, contributed to a $1.5m seed round in 2010 alongside Spark and private backers.
