Marketing software producer Terminus has paid an undisclosed sum to buy Sigstr, a US-based email marketing platform developer that had raised $11m from investors including sales and marketing technology provider HubSpot.
Sigstr has built a relationship marketing platform that integrates with a client’s existing marketing and customer relationship management products to help sales staff engage with customers using emails they have exchanged.
Bryan Wade, chief executive of Sigstr, said: “Connecting our solution and the data insights it provides to the Terminus account-based platform activates an untapped channel that changes how businesses engage with target accounts.
“We are long-standing partners from both a technology and go-to-market perspective, making this combination a no-brainer and massive opportunity for our combined customers, and account-centric businesses everywhere looking to sharpen how they engage across the entire customer lifecycle.”
The company last raised money in a $4m round in September 2018 that was led by growth equity firm Edison Partners and backed by HubSpot’s investment arm, HubSpot Ventures, as well as Hyde Park Venture Partners, High Alpha Capital, Battery Ventures and 4G Ventures.
HubSpot had already contributed to Sigstr’s $5m series A round the year before. Hyde Park Venture Partners led that round, which also featured Battery Ventures, Grand Ventures and existing investor High Alpha Capital.
