US-based mobile video technology platform developer Burst received an undisclosed amount of funding today from media services agency Horizon Media and broadcaster Sinclair Broadcast Group.
Burst has built a platform that media companies can use to capture, curate, broadcast and monetise user-generated and controlled video content online. Mobile videos can be uploaded, curated and published on television, social streams and digital media sources quickly and simply.
Sinclair, also a customer of Burst, made its investment through Sinclair Digital Ventures, the corporate venturing unit it formed in March 2015.
Rob Weisbord, chief operating officer of Sinclair Digital Group, said: “Sinclair is deeply committed to delivering our content to our viewers via whatever means they choose to consume it – broadcast, online or mobile.
“Burst is a must-have platform that will allow us to deliver incremental, relevant content quickly and efficiently, without disrupting our existing production workflows. It enables Sinclair to further tap the market emergence of millennials who are at the epicentre of mobile video consumption.”
John Finger, director of business strategy for Horizon Media, added: “We are always looking to help brands to engage with consumers in a more authentic way.
“User-generated content that can be easily created, sourced, curated and deployed, is a huge opportunity for brands, and Burst has technology and skill to make it happen.”
Founded in 2011, Burst had previously raised $5.5m from angel investors including television personality Katie Couric and Fay Vincent, a one-time commissioner of Major League Baseball, according to Boston Business Journal.