US-based content marketing platform and services provider Skyword received $11m in funding on Monday from existing investor Cox Media Group, also announcing the acquisition of video creation platform and marketplace Vidaao.
Cox, a digital media company, previously led a $6.7m round for Skyword in May 2013 after investing $6m in the company in 2012.
Founded in 2004 as Gather, Skyword raised just over $24m under its own name before securing a further $3m in equity and $1.8m in debt under its new moniker from 2010. Other investors in the company include American Public Media Group, Allen & Company and Progress Ventures.
Skyword, which prides itself on providing a story-based marketing approach for its customers, plans to use Vidaao’s platform to offer a fuller video marketing service.
Venture capital fund Canrock Ventures and professional poker player Andy Seth were the exiting investors in Vidaao.