Guru, a US-based provider of sales advice software, has received $25m in a series B round featuring Slack Fund, the corporate venturing subsidiary of workplace collaboration platform developer Slack.
Venture capital firm Thrive Capital led the round, with additional capital coming from fellow VC firms Emergence Capital and FirstMark Capital as well as MSD Capital, the investment vehicle for Michael Dell and his family.
Founded in 2013, Guru has developed an artificial intelligence-based software platform that provides automated advice and relevant knowledge to sales teams. Its customers include e-commerce platform Shopify, payment technology provider Square and online media company BuzzFeed.
Customer relationship management software provider Salesforce invested in the company as part of a $2.7m seed round in 2013 that was led by FirstMark and backed by MSD Capital and various angel investors.
FirstMark provided another $1m three years later, before contributing to a $9.3m series A round in September 2017 that was led by Emergence Capital with participation from MSD Capital.
Rick Nucci, co-founder and chief executive of Guru, said: “We started Guru in 2013 because we believe that the knowledge you need to do your job should find you when you need it.
“While we are delighted to empower hundreds of leading companies around the world today, we believe that we are just getting started, and we invite every organisation in the world to learn how Guru can transform how they work.”