China-based customer relationship management platform Social Touch has secured HK$456m ($58.8m) in series D funding from conglomerate Legend Holdings, TechNode reported yesterday.
Founded in 2011, Social Touch’s platform enables brands to create and manage marketing campaigns across Chinese social media networks, including microblogging platform Sina Weibo, messaging app WeChat and social network Renren.
The cash injection will fund technology development, mobile advertising and consultancy services.
Legend Capital, the corporate venturing arm of Legend, previously participated in a series C round in 2013 alongside venture capital firms Sierra Ventures, which led the round, and GGV Capital.
The series C was reportedly sized at several tens of millions of dollars, but Social Touch has not disclosed details about preceding rounds.
Social Touch’s client list includes brands such as computer manufacturer Dell, consumer electronics company Huawei, and consumer goods company Procter & Gamble.