US-based social media management platform SocialFlow has secured $7.5m in a series C round that included telecommunicaions and internet firm Softbank, TechCrunch reported yesterday.
Investment firm Gefinor Capital led the round, which also included venture capital firms Cayuga Venture Partners, Fairhaven Capital and Rand Capital.
SocialFlow helps companies manage their social media profiles through a platform that automates updates to services such as Twitter, Linkedin, Instagram, Pinterest and Facebook, posting content at optimal times to increase visibility.
The capital will support the further development of SocialFlow’s offering as it adds the ability to gain insight into demographic data for individual status updates on Twitter.
SocialFlow raised $10m in a series B round led by Fairhaven Capital in 2013 that included AOL Ventures and KBS+ Ventures, the respective corporate venturing arms of mass media company AOL and advertising agency KBS, Softbank, Betaworks, RRE Ventures and Rand Capital.
The company previously closed a $7m series A round in 2011 led by Softbank and backed by SoftBank subsidiary Softbank NY, AOL Ventures, RRE Ventures, Betaworks, SV Angel, High Line Venture Partners and assorted angel investors. It has raised approximately $27m since it was founded in 2009.