AAA Softbank feeds $18m NatureBox series B

Softbank feeds $18m NatureBox series B

SoftBank Capital, the corporate venturing unit of Japan-based telecommunications company Softbank, has participated in an $18m series B funding round for US-based health food snack company NatureBox.

Softbank joined Canaan Partners, the lead investor, and existing investor General Catalyst Partners in the round. This is the second time Softbank has invested in NatureBox, having participated in an $8.5m funding round in 2013.

NatureBox has managed to raise $28.5m since 2012, and Redpoint Ventures and Plug & Play Ventures are also among its backers.

NatureBox, which produces and distributes healthy snack boxes online, will use the investment to continue its rapid growth. The company shipped 50,000 snack boxes in its first year, which then rose to 1 million the following year.

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