US-based digital marketing technology provider IgnitionOne has closed a $20m series B funding round with investment from SoftBank Capital, the corporate venturing unit of Japan-based telecommunications company SoftBank.
Other investors in the round include venture fund BrownSavano Direct Capital Partners and investment company ABS Capital Partners. Investment bank RBC Capital Markets served as placement agent for the funding.
The capital will be used to boost IgnitionOne’s market position through expanded sales, marketing and acquisitions. It previously raised $34m in a July 2013 series A round, followed by $14.1m in debt financing in April 2014.
Will Margiloff, chief executive of IgnitionOne, said: “IgnitionOne is leading the industry with the most integrated and complete digital marketing technology. We will continue to be relentless in our drive to bring far greater simplicity and superior performance to marketers, through the power of an integrated solution.”